Sharpie Campaign
Background
Brand Personality Traits: Passionate, Creative, Driven
Brand Values: Curiosity, Imagination, Individuality
Brand Archetype: The Creator. Sharpie wants to inspire creativity, imagination, and self-exploration through artistic expression.
Emotional Truth: Sharpies allow you to make an impact with your creativity -- no matter the surface you're drawing on.
Primary Campaign Audience: Young creatives aged 15-25
Instagram Story Concept
Billboard Concept
Brand Manifesto
Throughout all of history, some of the greatest ideas have started with two things:
Pen and paper.
But what if we told you that you can do even better than that?
When you use Sharpies, you’re destined for greatness beyond the margins of your notebook.
Sharpies can take you to places not yet discovered by man.
Explore an outer space fantasy, climb the highest mountain peaks, and venture into the deepest valleys.
If you can dream it, you can draw it.
The world is meant to see your creations.
Whether on a canvas, a plain pair of shoes, or even a blank white wall –
Leave your mark.