Taco Bell Brand Manifesto

Life. It’s way too short not to take advantage of everything it throws at you.

So don’t hold back.

Sing the song. Play the game. Go to the party. Take the trip.

The only thing you’ll regret is not doing it sooner. 

And when you’re ready for a time-out from living it up, we’ll be right here. 

When midnight cravings hit hard. 

When the munchies come on in full force.

Or when we’re the only thing getting you out of bed after a crazy night.

We’re always one order away.

But for now, do yourself a favor:

Live in the moment. Live life to the fullest.

Live más.